Hub was an American cable channel that launched on October 10, 2010. The channel, replaced Discovery Kids, is a joint venture of Discovery Communications, Inc. and Hasbro. The Hub aired programming primarily aimed at children ages 6–12, but people of all ages watch. Among it's programs were Transformers: Prime and the Rescue Bots television series. The Hub was changed to "Discovery Family" and now only airs the Rescue Bots since Transformers: Prime ended with its series finale and TV movie Predacons Rising.